Onward : How Starbucks Fought for Its Life Without Losing Its Soul Condition:Like New endorser brands

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Onward : How Starbucks Fought for Its Life Without Losing Its Soul Condition:Like New endorser brandsIn 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the Chairman Executive Officer eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return