COMMUNICATING FASHION BRANDS cps-class-03 It is a new way

It is a new way of thinking in a world that needs to recapture its ancient teachings

making it an essential tool for offices

Highly praised for its organized and readable presentation

Michel Boivin

ISBN: 978-969-677-160-9

COMMUNICATING FASHION BRANDS cps-class-03 It is a new wayThis book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology,