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THE NEW RUSH WINE HAS ARRIVED!

On the morning of Thursday, August 6, the latest bottlings of the Rush private-label wine arrived on a truck from California! After picking up and putting down 900 35-lb. boxes of wine (with the help of a trusty pallet-jack), Rush popped open the first bottles. And the verdict is...

"I’ve heard winemakers say this before, and it was always met in my mind with skepticism, but to hear one say 'This vintage is better,' I always felt that it was in the best interest of their business to say that. After seguewaying into the production side myself, however, I find myself with a similar mindset. The new vintage of Rush Chardonnay and Cabernet I honestly feel are better than the last, and the pinot noir, of which this is the first vintage, is a classically styled wine. By that, I mean it is varietally correct. Having an excellent balance of soft, subtle, red fruit coupled with light oak flavor, this pinot noir has surprising length for its price. As for the chardonnay, what this vintage has that the others lacked is a body weight and viscosity that will make this wine not only fun to drink by itself, but also a more-than-adequate food partner. The previous vintages all had Burgundian character, such as pronounced citrus fruit while being lean with abundant acidity. In addition to the viscosity and body weight, this new vintage offers a wide range of floral aromas. As far as the cabernet is concerned, there is more mid-palate structure while not sacrificing vibrant fruit on the front. Each of these wines represents an outstanding value, which is the reason I started this project in the first place."

Each of these new releases was produced in limited quantities of only 300 cases. Please call your local retailer to place a special order for any or all of them (they come in very cool boxes!). Here are photographs of the arrival, unloading, and tasting of the new Rush wines, starring Kylie, Mapi, and Rush Garner...